Here's how it works: you read a book, you recommend it to a friend. That friend tells another friend. And another...until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily effi[...]
"Adam Penenberg's lively book opens a window to all of our futures..."
--Ken Auletta, author of Googled: The End of the World as We Know It"If you want to understand all things viral, this is the place to start. Penenberg's reporting gives us a ringside seat for some of the biggest viral success [...]
Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"--to use the product means having to share it with others. After all, what's the sense of being on Fa[...]
Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"--to use the product means having to share it with others. After all, what's the sense of being on Fa[...]